Friday, June 30, 2006

Amadeus steps up presence in India

Amadeus is strengthening its presence in India with a new content agreement with Paramount Airways.
The airline is the first in India to offer full business class services at prices equivalent to the economy class fares of other carriers.
Under the agreement, Paramount’s complete inventory will now be bookable to all Amadeus travel agency subscribers, allowing the airline to benefit from increased geographic reach, and at the same time, strengthen its brand recognition beyond its domestic market. This global agreement will also enable the airline to compete more effectively by offering additional sales services while expanding into new distribution channels.
30/06/06 Internet Travel News (press release), UK

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