Indian ropes in four agencies

Mumbai: Indian, earlier known as Indian Airlines, has finally zeroed in on four agencies to handle its creative duties. The agencies are Everest Brand Solutions, Rediffusion DY&R, RK Swamy/BBDO and Interpublicity. Indian is known to work with four agencies at a time, so the development was not entirely unexpected.
The size of the business is more than Rs 20 crore. Indian will not hire a separate media AOR because, as always, the media departments of its ad agencies will do the job.
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The pitch process took place in September 2006. Various agencies participated, of which 12 were short-listed for the final round of presentations held in December 2006. The short-listed agencies included FCB-Ulka, Bates Enterprise, JWT, Lowe, Leo Burnett, Adfactors Advertising, Mudra and Triton, in addition to the final four.
The incumbent agencies were RK Swamy/BBDO, Adfactors Advertising, Bates Enterprise and Mode Advertising. These four, too, pitched for the business, but only RK Swamy/BBDO managed to retain it. Indian called for a pitch because the two-year contract with these agencies had expired.
16/01/07 agencyfaqs!

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