Friday, July 29, 2016

When Superstar Rajini-'Kabali'-kanth flew Air Asia

We all have said it infinite times before, but we don't mind saying it again -- "Rajinikanth is undoubtedly - The Superstar". Even before the film released, the Rajinikanth starrer 'Kabali' became one of the much talked-about films in recent times. And, the buzz around it still refuses to die down. The film, which hit the theatres on July 22, has broken all records. As they say, "When it's Rajini, one can always expect the unexpected".
This is also true with the way Rajinikanth movies are promoted, and his latest film 'Kabali' is a case in point. The promo of this latest blockbuster is airborne! Hang on...
Cashing in on the Rajni-mania and to promote the Superstar's latest movie, AirAsia has launched the campaign '#AirAsiaKabali'. AirAsia India devoted a special livery to the Superstar and his die-hard fans. The low-cost carrier unveiled its all new rebranded aircraft i5, with a livery dedicated to the movie 'Kabali' earlier this month.
Bearing the image of Rajinikanth from the movie, the aircraft has been painted and stickered with the livery at the GMR maintenance repair and overhaul facility in Hyderabad. The team of over 100 skilled workers worked round the clock for over 250 hours to complete the job.
The entire process of rebranding the aircraft with the movie's poster was filmed and was uploaded on AirAsia's Facebook page, 'The making of the Kabali livery'. Until now, the video has registered 5.4 million views and 1,91,000 likes.
According to Amar Abrol, CEO, AirAsia India, liveries are common with AirAsia. AirAsia India has dedicated a livery to JRD Tata who pioneered aviation in India.
"When we decided to be the official airline partner of 'Kabali', we thought why not go that extra mile and dedicate a plane to the stalwart of Indian cinema Rajinikanth? It made sense to do it with an aircraft that flies in India, so as to create maximum visibility among the Indian audience. Only a superstar like him (Rajinikanth) calls for a dedication of this sort," says Abrol, adding, "Never in the history of Indian cinema has this been done for any other star. This is AirAsia's way of paying tribute to the Thalaivar and his fans across the globe."
The aircraft, in its new 'Kabali' avatar, took off on its first flight on July 1, 2016. Ever since, the Kabali livery aircraft is flying across the AirAsia India network of 10 destinations spanning Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag, and Kochi.

What's more, Rajnikanth fans were flown from Bengaluru to Chennai, to watch the movie! A total of 180 guests took the special flight i5 9227 from Bengaluru to Chennai in the early hours of July 22 to watch the film, amidst all the frenzy and celebrations in Chennai, along with the top brass from AirAsia India.
29/07/16 Sunit Roy/OOH News/afaq
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