Thursday, October 20, 2016

Air India Bets On Cheeky Advertisements Amid Stiff Competition

Showcasing better seat space and extra baggage allowance, Air India is taking on rival airlines with cheeky advertisements dotted with smiling and sad emojis.

The national carrier, which has turned operationally profitable after a decade, is working on ways to attract more fliers as well as push brand 'Air India' against the backdrop of intense competition and aggressive ticket pricing ways.

Close on the heels of indulging in a bitter war of words with IndiGo over placing of hoardings at the Mumbai airport, Air India today came out with cheeky advertisements that indirectly takes a dig at rivals.

Without naming rivals, the state-owned carrier has made use of happy and sad emojis to convey that its flights provide more seat pitch, complimentary food as well as allow carrying extra baggage.

Generally, an emoji refers to a digital image used to express emotions.

"Today when airfares are almost on par, here's what makes the big difference... Choice is yours," Air India's latest advertisement said along with a tabular presentation of the three aspects spread across three categories.

When contacted, an Air India spokesperson said the national carrier was only "presenting" facts through such advertisements.
19/10/16 PTI/NDTV

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