Thursday, November 17, 2016

Airlines take discount route to tide over demonetisation impact in peak holiday season

New Delhi: To cope with reduction in airline bookings after the government's recent decision to demonetise higher denomination currency notes, several domestic passenger carriers have announced special discounted fares.
Several domestic airlines came out with discounted fares on Tuesday and Wednesday. The schemes assume significance as they have been announced during the peak travel season.
"Airlines have reported a short term drop in ticket sales post the demonetisation announced by the government last week, and this could be an attempt to catalyse demand and bring travellers back to the market," said Sharat Dhall, Chief Operating Officer (B2C) of
On Wednesday, airline major Jet Airways announced its winter sale with all-inclusive fares starting at Rs 1,099, on select sectors across its domestic network.
"The four-day fare sale -- from November 16-19, 2016, will be valid on economy fares and applicable for travel 15 days post the date of booking, on specific domestic destinations on the Jet Airways network," the airline said in a statement.
Low cost carrier (LCC) AirAsia India announced -- "end-of-year Big Sale" from 14-20 November for its domestic, as well as, international network.
17/11/16 IANS/First Post