If this report by moneycontrol is to be believed, low cost airline SpiceJet is looking for a retail foray where it will focus on an offline and online business model. According to the report, it does not want to take on the likes of Amazon, Flipkart and Snapdeal but wants to drive the business only on the strength of its private labels.
Private labels under the brand ‘Spice’ across product categories will be launched. The physical stores will come up at the airports while the online store will be available for everyone. The retail business will be a subsidiary of the airline venture, for which a separate team is being put together.
When BOOM reached out to SpiceJet for a comment on the issue, a spokesperson for the company said they had no comments to offer.
For an airline which nearly went belly up in 2015, this could be a high risk strategy for expansion.
16/03/17 Ashutosh Sinha/Boom
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Private labels under the brand ‘Spice’ across product categories will be launched. The physical stores will come up at the airports while the online store will be available for everyone. The retail business will be a subsidiary of the airline venture, for which a separate team is being put together.
When BOOM reached out to SpiceJet for a comment on the issue, a spokesperson for the company said they had no comments to offer.
For an airline which nearly went belly up in 2015, this could be a high risk strategy for expansion.
16/03/17 Ashutosh Sinha/Boom
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