Friday, November 24, 2017

Brands Leveraging Passenger Traffic at Coimbatore & Trichy Airports

Times OOH has recently acquired the advertising rights of Coimbatore and Tiruchirappalli (Trichy) International Airports. The media has been strategically placed at two of Tamil Nadu's high potential domestic and international travel hubs giving brands an excellent opportunity to advertise their product portfolio and enhance customer connect.

Being the 2nd largest airport in Tamil Nadu (in terms of passenger and cargo traffic), Coimbatore has witnessed a growth of 24.4 % YOY with the passenger traffic of 2.1 Million FY17.

The advertisement rights of the airport, were acquired in the month of June 2017 for a tenure of 10+ years. Times OOH has put a total of 60 Media units by far in an area of minimum 10,558 sq. ft. to cater to 100% travelling audience in locations with high dwell time. Type of formats to be found at the airport consists of Back-lit, Digital Screens network, Scrollers, Dropdowns, FSU, Front lit hoardings, Back lit hoardings, Iconic structure, Aerobridge, Trays branding, etc. These media units are proposed and approved by the respective Authorities, however, are expected to be installed and fully functional by November and December starting for Trichy & Coimbatore airports respectively. This allows a never-before opportunity for advertisers to target not just the itinerant Indian, but also, the NRI & global audience to get maximum brand visibility.
With a passenger traffic of 1.3 Million FY17, Trichy Airport is the 2rd largest International airport serving Tiruchirapalli (Tiruchirappalli) in the state of Tamil Nadu, India, catering to both International & Domestic passengers.
The advertisement rights of the airport, were acquired in the month of May 2017 for a tenure of 10+ years. With a total area of minimum 2460 sq. feet, it is the second largest airport in international passenger traffic after Chennai and third largest in terms of total passenger traffic next to Chennai and Coimbatore.
Times OOH has put a total number of 20 substantially large media units by far at the airport, the type of media formats of which are Back-lit, Scrollers, Dropdowns, FSU, Front lit hoardings, etc. Besides, the strategic positioning of Times OOH media units is one of the USPs for advertising at the airport giving maximum exposure to brands.
23/11/17 Economic Times

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