Wednesday, January 23, 2013

Air India's wishing upon Star to finally come true

New Delhi: After years of wait, state-owned carrier Air India Ltd is likely to enter the prestigious Star Alliance in a few months. G D Brara, the airline’s director (commercial), will meet Star Alliance bosses in Frankfurt, Germany, this week.
Joining the Star Alliance, a global marketing group of 27 airlines, would mean an increase in passenger traffic because Air India would have become the automatic choice for customers on other Star Alliance members that travel to India.
“With an improved performance of Air India during its turnaround plan on various parameters such as market share, on-time performance and passenger load factors, we have been able to convince members of the Star Alliance (to offer membership),” a senior civil aviation ministry official said, requesting anonymity.
23/01/13 Disha Kanwar/Business Standard