Wednesday, August 24, 2016

Airport to host food, music fete

Bengaluru: Come Dasara, Kempegowda International Airport will sport a new look. The Banglore International Airport Ltd (BIAL) is planning to host a mega music, food, shopping festival for passengers in October, capitalising on the festival month.

A source from BIAL said, “Plans are on paper and we will have food, music and dance. It will be a celebration. The details are yet to be charted out. We will soon make a  public announcement when we have the minutes of the plan ready. Airport is a place where one has the time to relax while waiting for flights. Passengers will certainly have a great time and it will be a treat for international passengers as well.”

The festival is apt considering that airports provide the ideal customer profile, with high spending potential, and time for interaction.

BIAL saw a 25 per cent growth in traffic in 2015 with 18.1 million passengers. It recorded a growth in  sales in 27 of its retail brand outlets.
24/08/16 Sangeeta Bora/New Indian Express
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