Monday, October 24, 2016

Flying High: Low-Cost Carriers Driving India's Aviation Growth

Things have never been this good for India's aviation industry. In a report released this month, International Air Transport Association (IATA) has named India among the five fastest growing aviation markets in the world. India is expected to become the world's third largest market by 2026, bringing an additional 322 million fliers into the fold.

Low-cost carriers (LCCs) like IndiGo and SpiceJet have been instrumental in driving this growth. The market share of LCCs increased from 25 to 65 percent in the past decade, while full-service carriers (FSCs) like Jet Airways saw their market share sliced in half, from 70 to 35 percent, according to Centre for Asia Pacific Aviation, aviation advisory and research body.

Popularity of online travel services like MakeMyTrip that allow people to compare air ticket prices is one of the ways the LCCs were able to expand their customer base. More than 40 percent of Indians booked their air tickets online in 2015, up from 20 percent in 2008, according to Phocus Wright, a travel market research company.

"The convenience of booking online is certainly a part of the growth," says Chetan Kapoor, research analyst at Phocus Wright. Kapoor added that LCCs' prices, which tend to be cheaper than the FSCs, have helped drive their growth.
24/10/16 Garima Garg/Mcclatchy/AviationPros