Friday, April 28, 2017

Etihad joins Jet Airways for Maharashtra partnership

Etihad Airways and strategic partner Jet Airways have signed an agreement with the government of Maharashtra to promote tourism to the western Indian state.

The partnership will enable both airlines to capitalise on their strong links with Maharashtra and further propel domestic and international arrivals into the state capital Mumbai and beyond.

It is the first time an Indian state has signed a tourism collaboration agreement with the airline sector.

Chief minister of Maharashtra Shri Devendra Fadnavis presided over the signing of the memorandum of understanding in Mumbai earlier.

Under the agreement, the three entities will pool marketing resources to participate in travel-trade events in key international markets such as the UK and the UAE; jointly promote Destination Maharashtra through advertising campaigns; and organise inbound familiarisation trips for media and travel agents.

Etihad Airways and Jet Airways are key contributors to India’s thriving travel and tourism sector carrying the biggest combined share of international traffic to and from India with one in five travellers choosing either carrier.

Collectively, they operate five flights a day between Abu Dhabi – the UAE carrier’s operational hub – and Maharashtra’s main international gateway of Mumbai with domestic connections across the country.

In addition, Jet Airways flies daily between Maharashtra’s second largest city of Pune and Abu Dhabi.

Maharashtra, the third largest state in India, is one of the country’s most popular tourist destinations.

Mumbai ranks second after the Indian capital Delhi in terms of first port of entry for foreign tourist arrivals into India, and fifth in domestic tourist visits.
27/04/17 Breaking Travel News