Wednesday, April 26, 2017

Maharashtra Tourism Signs MoU with Etihad & Jet Airways to promote Tourism

Maharashtra Tourism signed Memorandum of Understanding (MoU) with Etihad and Jet Airways, aiming to boost tourism by attracting more visitors to the state and leveraging the airline’s expanding international network.

Valsa Nair Singh, Principal Secretary, Tourism & Culture, Government of Maharashtra, signed MoU with Neerja Bhatia, Regional General Manager of Etihad Airways and Jayaraj Shanmugum, Chief Commercial Officer of Jet Airways in the presence of Devendra Fadnavis, Chief Minister; Jaykumar Rawal, Minister of Tourism, Government of Maharashtra , Dr. K.H. Govinda Raj, Managing Director of MTDC among others.

This partnership will mean cooperation in a number of marketing activities such as inflight magazine promotion, website promotion as well as advertising and digital campaigns to promote Maharashtra as a leisure destination. Both the aviation groups would also help provide information to its users on less-explored but high potential destinations in Maharashtra for a memorable travel experience. This association will help expose visitors to Maharashtra’s rich culture and will play a key role in highlighting Maharashtra Tourism’s efforts to diversify tourism products to cater to the passions of growing travelers.
26/04/17 Hospitality Biz India