Monday, May 22, 2017

Australia launches ‘Great Airfare Sale’ to tap Indian market

Melbourne: In a bid to woo travellers from India, Australia today unveiled a campaign offering lucrative airfare deals to promote the country as a leisure destination. The ‘Great Airfare Sale’ launched by Tourism Australia (TA) – a government agency – covers eight leading airlines.
The industry campaign has roped in Air India, Air Asia, Cathay Pacific, Malaysia Airlines, Qantas Airlines, Scoot, Singapore Airlines, and Thai Airways offering cheaper fares.
Under the programme, return tickets for Australia by Air India will cost from Rs 54,000, Qantas Airlines from Rs 51,000, Cathay Pacific from Rs 57,800, Singapore Airlines from Rs 50,000 and for Thai Airlines it will be from Rs 55,750.
The cheapest fares would be offered by Scoot from Rs 22,000 (ex-Chennai) and Air Asia from Rs 32,300, while Malaysia Airlines tickets will be from Rs 47,400.
Air India’s current charges for Australia begin at Rs 60,000, meaning the offer will provide a relief of at least Rs 6,000 to visitors to Australia. Qantas’s current fare is Rs 54,700. The other airlines too are providing similar benefits.
The offers continue till June 11 via various digital, social and print media platforms. The advertised fares will be valid for travel until March 2018.
22/05/17 PTI/Indian Express