Monday, May 29, 2017

Ever Wondered How Much Advertising Happened on Cabin Luggage Tags in Indian Airlines? All That is Gone Now

If you are a frequent flyer, you must have noticed that you don't need to get those cabin luggage tags in some cities and in the others just the tag without any stamping at the security check is sufficient. The Central Industrial Security Force (CISF) in March-end had announced phased discontinuation of cabin luggage tags from April 1, 2017. As per published reports, while the aviation security regulator, the Bureau of Civil Aviation Security (BCAS), was thinking of doing away with these tags last year itself, CISF wanted to deploy appropriate security infrastructure before this could be implemented.

It may be observed that over the past few years, the number of people flying has increased significantly as has the disposable income. And, as they say 'Be Where Your Customers Are', the advertisers have followed to catch the attention of the flyers who today are not just the elite but belong to the different strata of society.

Sydney-based aviation think-tank Centre for Asia Pacific Aviation (CAPA) said in its latest report that India has become the third largest aviation market in terms of domestic passenger traffic, beating Japan. India's domestic air passenger traffic stood at 100 million in 2016 and was behind only the US (719 million) and China (436 million). Such is the number of people the advertisers can reach to.
29/05/17 Prachi Srivastava/Advertising Age