Tuesday, June 27, 2017

Alliance Air goes Greek for inspiration, and for better days

Even as big brother Air India is looking for a buyer to turn around its fortunes, regional arm Alliance Air is taking help from Greek mythology. Well, almost.

The airline, with a mandate to connect tier-II and tier-III cities, has come up with a new logo – the Greek mythological creature, the Centaur. Incidentally Centaur was earlier the logo of the Air India Group.

The tails of Alliance Air aircraft are being painted with the new logo. While three of its 11 aircraft already sport the Centaur logo, the part-horse, part-man will also appear on the new planes that will arrive from Toulouse, the headquarters of manufacturer Airbus.

“Branding should signify the reason for our operations. What better logo than a Centaur which was the legacy of the Tatas? We are not printing JRD Tata’s photo on the aircraft but we want to put his ideals on the aircraft,” says CS Subbiah, Chief Executive Officer, Alliance Air. Air India, which was founded by Tata in 1932, sported the Centaur logo till 2007.

He adds that Centaur signifies precision and speed which is what the airline needs -- speed for regional connectivity and to be in a position to go to places where people want to go.

The airline is looking at cashing in on the government’s new UDAN scheme. The airline recently inaugurated its maiden flight under the scheme, to Shimla from Delhi, and plans to add more destinations, including Pathankot, Ludhiana and Bikaner, which are off the aviation map.
27/06/17 Ashwini Phadnis/Business Line