Tuesday, June 27, 2017

Vistara Airlines introduces augmented reality for its in-flight magazine

Augmented Reality (AR) has taken a leap forward particularly with the smartphone game Pokémon GO, and India is slowly embracing the augmented reality scene. The latest to join is Vistara Airlines, owned by the group Tata Sons, which has introduced AR for its in-flight magazine, Vistara Magazine.
The cover of the Vistara Magazine turned into life courtesy of AR, The Indian Express reports. To enable this feature, one has to download the official Vistara Magazine mobile app, which is available on both iOS and Android. Passengers will then have to open the mobile app and move it over the cover of the magazine. They can also use AR on photos within the magazine itself. Doing so will give an AR experience showing the scene behind the making of the Airbus A320neo. Although this initiative by Vistara Airlines comes as a small offering, it still marks itself as the first Indian Airlines to introduce such a feature.

This initiative also comes days after Emirates Airlines kicked things up a notch by using AR glasses to enhance its service towards its passengers. The airlines is exploring different ways on how AR glasses will display a passenger’s details and habits so that their staff can help provide them a more comfortable experience. More exciting is Gatwick Airport in London, which uses AR to help people navigate within the airport.
27/06/17 Marcia Sekhose/BGR