Saturday, July 01, 2017

Post-AI privatisation alternative mechanism to decide on brand Maharaja

Mumbai: A group of ministers will decide whether the national carrier Air India should retain its brand name once it is privatised, reported a national news agency on Thursday.

 "We may have a view on brand name but that is a decision to be made by the Alternative Mechanism (AM). Are we going to insist on the brand name being retained? Will we give them the freedom? That is a decision to be taken by the AM," said R N Choubey, Secretary, Ministry of Civil Aviation.

 Minister of State for Civil Aviation Jayant Sinha emphasised that the brand name has both sentimental and economic value.
30/06/17 IIFL

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