Wednesday, October 18, 2017

Jet Airways Launches #SpintoFly Campaign via Cheil Worldwide India

Jet Airways has launched #SpintoFly, a social contest encouraging participation from across the world to fly anywhere in the world.
Created by Cheil WW India, the contest gets the users to visit the Jet Airways Facebook page to play and pause the running GIF.
If the GIF stops at the destination where the user wants to fly, he/she has to take the screenshot of the frame and share it using #SpintoFly with a reason of what he/she wants to do at his dream destination on winning the tickets.
“Brands in India often run contests on social media to engage users, create participation and conversation,” said Karan Amin, Head – Digital Creative, Cheil SWA. ” Users flock to contests and Play n Pause GIFs have been widely used by brands in recent times. This Diwali, Jet Airways presents #SpinToFly, the first social media contest hosted by an Indian brand that invites participation from around the world. #SpintoFly uses the most attention-grabbing hit on social media – a play n pause gif – participation is easy and entices all users online to participate. We are already witnessing great response on it.”
18/10/17 By Diana Gadong/Branding in Asia

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