Air Deccan to launch Yellow campaign

Bangalore:Air Deccan is launching a "No Rest Till We Are The Best" campaign.
The message will be made loud and clear through a yellow T-shirt campaign by its employees right down from the COO to the Air Deccan staff at airports. The campaign begins from September 19.
"The Yellow campaign is a huge branding campaign and a plan to communicate to all our passengers and customers that we are a reliable airline. We are on time, we offer great fares and you should fly with us," said Warwick Brady, COO, Air Deccan.
Air Deccan recently celebrated its third anniversary and the COO who shifted from Ryan Air to come onboard Air Deccan completed one year this week in office.
In this period, Air Deccan has become India's second largest scheduled airlines after Jet Airways, beating the national carrier Indian Airlines.
17/09/06 Nupur Basu/NDTV.com

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