Sunday, October 29, 2006

Dabur Foods to increase focus on institutional sales

Dabur Foods Ltd, the foods and beverage arm of FMCG major Dabur India Ltd, in an effort to increase its focus on the food services market has recently launched four new products catering specifically to institutional channels.
"We have recently launched four new products — pineapple slices, peach and pear halves and litchi wholes — to cater to institutional channels such as hospitals, hotels, airlines, restaurants and caterers," Mr Amit Burman, CEO, Dabur Foods Ltd, said. The four products, priced at Rs 70-Rs 100 for an 850 gm tin, have been launched under Dabur's Nature Best brand that exclusively caters to the food services sector.
The company is looking at developing its product portfolio by foraying into products such as tomato-based dressings for snacks, other sauces and dips. The company already caters to Jet Airways, Kingfisher Airlines, the India Hotels Company and the Oberoi group of hotels and resorts, amongst others.
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