Hospitals look to skies for medical tourism

Kolkata: Leading corporate hospitals like Apollo, Fortis and Wockhardt are eyeing alliances with foreign airlines to reach out to prospective markets. The alliances provide a win-win situation, as foreign carriers are also believed to be exploring similar opportunities in India.
While Kolkata’s Apollo Gleneagles is in talks with Biman Bangladesh to offer “medical packages” at competitive prices, Wockhardt Hospitals is also talking to several carriers. The Fortis chain and Escorts Heart Institute are also in the fray to explore potential alliances with foreign airlines.
A large number of hospitals are tapping such alliances across the entire supply chain of medical tourism initiative to catalyse the process, adds Medical Tourism Council of Maharasthra vice-president Anupam Verma of which has the mandate to promote services of Mumbai’s corporate hospitals like Hinduja, Bombay Hospital, Breach Candy and Jaslok in foreign market.
30/11/06 Writankar Mukherjee & Anuradha Himatsingka/Economic Times

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