Law & Kenneth wins the Grand Prix for Go Air

Mumbai: Law & Kenneth has won the Grand Prix at the Pink Slip Awards 2007, which are India’s first awards show for excellence in creative recruitment advertising. This was for a print ad for the low-fare airline, Go Air.
The ad has been created by the agency’s creative director, Anand Tahilramani. It was aimed at pilots and used the Universal Military Alphabet to communicate to its audience.
The line in the ad said, Papa India Lima Oscar Tango Sierra Whiskey Alpha November Tango Echo Delta. In simple language, this meant: pilots wanted.
Tahilramani says, “While flying, pilots usually communicate through the Universal Military Alphabet code. Although one rarely communicates directly to pilots as a target audience, because the communication was meant only for them, we decided on using language that only they could have decoded.”
The ad also won Law & Kenneth an award in the Services category.
16/03/07 agencyfaqs.com

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Categories: Goair Mar 2007