Snowhite and the 11 tickets

An Indian menswear chain that promised to pay 11 airline tickets for freed Indian prisoners every time their brand ambassador, Indian pace bowler Shanthakumaran Sreesanth, takes a wicket, have had to change their promotional strategy after Sreesanth was not selected for the first match against Bangladesh.
The bowler-cum-break dancer will only be able to perform his moves if he is selected in the other matches, and so far his fate remains unknown.
However, to ensure that the fate of many prisoners who have completed their sentence, does not hang on this pace bowler’s selection, Snowhite has decide to change the rules of the promotion.
Hiroo D. Vassanani, Managing Director, Snowhite, says, “We were unaware that our brand ambassador will not be selected for the match. Therefore, we have decided that we will give 11 tickets for every match that India plays. We undertook this promotion with the larger idea of charity in mind and we will not deviate from that.”
20/03/07 The Emirates Evening Post, United Arab Emirates

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Categories: Foreign Mar 2007