Airlines turn Bollywood enthusiasts to promote market share

New Delhi: Hollywood star John Travolta is so crazy about aviation that he went to the extreme of naming his son 'Jett', but in India its the airline companies that are wooing film stars to propel their revenues.
Bollywood diva Preity Zinta is the latest to be roped in by an airline -- GoAir -- as brand ambassador to help prop up its image in an increasingly competitive market.
Hindi film superstar Sharukh 'King' Khan serves as a member on the Board of leading private carrier Jet Airways.
Keeping him company on Jet's Board are film producer Yash Chopra and noted lyricist Javed Akhtar. Model and actress Yana Gupta has a contract with Kingfisher Airlines of liquor baron Vijay Mallya, while others like Soha Ali Khan make do with promoting air hostess academies.
Bollywood has even promoted a foreign airline, with Pooja Bhatt playing a role for British carrier Virgin Atlantic.
19/04/07 PTI/The Hindu

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Categories: General Aviation Apr 2007, New Apr 2007