Jet Airways - More than a facelift

Mumbai: With a new look and a new overseas focus the airline could be soaring once again.
The trademark blue and yellow colours, it’s believed, will stay. As will the ‘flying sun’ on the tail of the aircraft. But the grapevine has it that the name “Jet Airways’ will now be written in a different grey typeset and that there will be two ochre bands running down the front. Besides, the aircraft interiors will be newly done up and the cabin crew is to have a brand new wardrobe.
Call it peer pressure or anything else, but from the looks of it, the Rs 5,694 crore Jet Airways is feeling the heat of the competition. That is possibly why it has decided to give itself a makeover.
Industry watchers say the makeover’s not a bad idea because fatigue can set in with any consumer brand and rejuvenating it can’t hurt.
However, the consensus among industry watchers is that the facelift is unlikely to help the carrier win over too many passengers at home; at best it could help it retain share. That too is important because Jet has been steadily yielding ground: from a strong 35 per cent a year back, the airline’s share dropped to just over 30 per cent in September last year (Source DGCA) and is believed to have fallen further to around 25 per cent since then.
01/04/07 Shobhana Subramanian/Business Standard

To Read the News in full at Source, Click the Headline

Categories: Jet Airways Apr 2007