Jet likely to go for makeover

Mumbai: It's clearly a do-or-die situation for Jet Airways, as it seems to gearing up to take competition head-on with a fresh branding and a new business strategy.
Sources have told NDTV that Jet Airways is repositioning itself as a premium carrier to take on Vijay Mally's Kingfisher Airlines head on.
On the cards are plans to launch a new look with a new logo, new colour and a fresh branding. Besides, Shah Rukh Khan is expected to promote Jet; he is already on Jet Airways board.
It looks quite unlikely that Jet will position the newly acquired Air Sahara's business as low cost operations.
Analysts say that many of the Sahara flights are at peak hours and discounting such flight would not be meaningful.
Moreover, meeting the demand of the budget and premium traveler and running them as parallel business is not only complex but very risky. Globally, there are enough failed stories of airlines trying to change feathers that could dissuade Jet.
13/04/07 Rumi Dutta Hardasmalani/NDTV.com

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Categories: Jet Airways Apr 2007