Jet's new uniform - tribute to deep beauty of India

Just over a year ago, on a spring day in Rome, Naresh Goyal, Chairman of Jet Airways met with Roberto Capucci through a mutual friend.
The fact that Roberto Capucci had never designed airline uniforms before, coupled with his reputation for elegant style, is what made Roberto, the perfect choice to create something never seen before in airline uniforms. For Roberto Capucci, it was a challenge to his creativity that just added to his growing love for India and her people and culture.
The Jet Airways brief was concise. Create a new look for all categories of uniformed employees that was elegant, classic, with western style and an Indian touch: A distinctive international look capturing the Spirit of New India that a young and dynamic team would feel proud to wear.
Roberto envisioned a group of smart and elegant people rather than 'air crew’. He let the inspiration of the Indian ‘universe’, which is often present in his creations, lead him. The result was a perfect meeting point between East and West, not seen as western influence on the eastern culture but the other way around.
17/04/07 Fibre2fashion.com

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Categories: Jet Airways Apr 2007, New Apr 2007