'Melbourne now only a direct flight away!'

With the number of Indian visitors going to Victoria on the rise, the Australian state decided to set up an office in Mumbai to promote Victoria. More than 53,500 Indian visitors went to Australia in 2006, of which, 32% visited the Victoria region. Seeing the great market potential, Victoria’s tourism minister Tim Holding spoke about why the Indian market is important for Victoria.
India, with its one billion residents, particularly the large middle class, is an increasingly important visitor market for Victoria. India is the second largest travel market in Asia after China and one of the region’s fastest growing markets. Holiday is the main purpose of visit for Indians, followed by visiting friends and relatives, business and MICE (meeting, incentives, conferences and exhibitions) and employment and education.
Melbourne stands to attract more visitors, business and trade when Indian Airlines begins flights in January 2008. Melbourne will be the airline’s sole Australian destination.
Indian Airlines will deliver services between New Delhi and Melbourne with connections via Singapore to four other major cities in India — Chennai, Mumbai, Pune and Bangalore. The year-on-year growth rate of passengers between Melbourne and India is 29% and Indian Airlines will significantly add to that capacity.
26/04/07 Economic Times

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Categories: Foreign Apr 2007