Merged IA-AI to fly with Air India brand

New Delhi: Love it or hate it, the brand name Air India is most likely to be retained for the new mega carrier government is going to create by merging AI and Indian Airlines. Ditto for the Maharaja which is going to remain the mascot.
Accenture, the consultant appointed to handle the merger process, has submitted its report to the civil aviation ministry and is learnt to have suggested that AI enjoys a very strong brand recall across the world and this name should stay.
"We may have to retain AI as the brand name for the merged airline because of several reasons. The popular international codename AI can be retained only if the name stays. Although a final decision would be taken by mid-April, it's most likely that AI will remain,"said a source in the ministry.
Apart from the brand name, the other 'concrete' suggestion given by Accenture is that the design of livery and logo of the merged airline be such that looking at it reminds people of Indian Airlines.
"The logo and livery of the merged airline would use orange colour so that it has familiarity for Indian Airlines travellers within the country,"said the source.
06/04/07 Times of India

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Categories: Air India Apr 2007, Indian Apr 2007