Mumbai: At the Miramar Beach in Madgoan, not many people seemed to take special notice of the a bright red colored Maruti Omni parked amongst the cars. Must be a brand promotion gimmick, many might think. But on closer observation, it turns out that the van is not a promotion gimmick but an innovation in itself.
Kingfisher Airlines has now hit the roads so as to speak, by launching a mobile ticketing van on the roads.
Inside the van, sits a Kingfisher employee (who refused to identify herself due to company policies) armed with a laptop and wireless Tata Phone through which she connects into the Sabre ticketing system of the airline. There are two ways of making payment, namely cash and credit card, and the customer is immediately given a confirmed printout like an e-ticket.
The van is currently parked at different tourist hotspots over the day, starting from Madgoan, it proceeds its way depending on the time of the day and the crowds on the beach.
12/04/07 Shashwat Chaturvedi/CIOL
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