Saturday, April 14, 2007

With Sahara in kitty, Jet can now bridge its revenue Gulf

Mumbai: Jet Airways will profit from its operations in the Gulf sector once private airlines are allowed to start flying to this region by 2008, as per the government's open sky policy. With Sahara in its kitty, and all other private airlines still to complete five years of domestic operations (a mandatory norm for flying international routes), Jet has no other competition from the private sector.
Jet might make operating in the Gulf a priority after acquiring Air Sahara, but competition will still be stiff. Not only are national carriers like Air India and Indian Airlines dominating the Gulf skies, several other Gulf-based airlines like Air Arabia, Gulf Air, Qatar Airways and Emirates, with a total of 70% market share, will also remain tough rivals in the region. Industry sources say Jet will have to resort to an aggressive marketing strategy to grab a slice of the pie in this lucrative sector, which includes Saudi Arabia, United Arab Emirates, Bahrain, Oman, Qatar and Kuwait.
14/04/07 Shaheen Mansuri/Financial Express
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