AI-IA merged entity to be known as Air India

New Delhi: Minister of Civil Aviation Praful Patel on Tuesday announced that post Air India-Indian Airlines merger, the new entity will be known as "Air India", while "Maharaja" will be retained as its mascot. The merged entity, to be called the National Airline Company Ltd., would start functioning from July.
The new company will have its registered office in New Delhi, while its corporate office will be in Mumbai.
The new company's office for domestic operations as well as the strategic business units will be mostly based in Delhi, Mr. Patel said after unveiling the new livery and logo of the merged airline.
"Air India is a globally and nationally recognised brand name, besides the designated airline in international bilaterals, the `AI' code being available only to the existing name. Therefore, it has been decided that the merged entity would continue with the same name," he added.
The logo of the new airline is a red coloured flying swan with the `Konark Chakra' in orange, placed inside it. The flying swan had been morphed from Air India's characteristic logo, `The Centaur', whereas the `Konark Chakra' was reminiscent of Indian's logo, the Minister said. The new logo would feature prominently on the tail of the aircraft.
While the aircraft will be ivory in colour, the base will retain the red streak of Air India. Running parallel to each other will be the orange and red speed lines from front door to the rear door, subtly signifying the individual identities merged into one. The brand name `Air India' will run across the tail of the aircraft.
23/05/07 The Hindu

To Read the News in full at Source, Click the Headline

Categories: Air India May 2007, Indian May 2007