Air-India, Indian okay new branding

New Delhi: As the contours of the merger of national flag carrier Air-India with Indian (Indian Airlines) are being finalised, the merged entity will have single code, AI, and the famous IC code for Indian will cease to exist.
According to sources, the new aircraft Boeing 777 LR for Air-India and Airbus 321 for Indian which are expected to arrive in June will be painted in the livery. Civil Aviation Minister Praful Patel is expected to unveil the branding details next week.
The managements of Air-India and Indian and consultant Accenture held a workshop on Thursday to finalise the logo, which will be a combination of the Air-India Centaur and Indian’s Chakra. However, the brand name of the merged entity will be Air-India and it will have a single code, AI for domestic as well as international sectors.
Without disclosing the details of the merger, V Thulasidas, chairman and managing director of Air-India said the merged entity would have a single code and the target was to bring the entire operations under this code within six months.
17/05/07 Arun Kumar & Gaurav Choudury/Hindustan Times

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Categories: Air India May 2007, Indian May 2007