GMR Hyderabad Airport ties up with IMRB

Mumbai: To ensure full utilisation of its new airport, GMR Group promoted GMR Hyderabad International Airport (GHIAL) has tied up with IMRB International to base its strategy on the potential for passenger traffic and cargo movement, specifically from identified spokes in the catchment region.
IMRB consultants will focus on the macroeconomic trends as well as insights from consumers and businesses in the region to suggest measures for achieving full utilisation of the airport within a year of commissioning.
The new Hyderabad International Airport with its modular design of the passenger terminal will initially cover 100,000sqm of floor space that would ensure rapid transit between its Domestic and International concourses. The runway is about 4.26 km which is supposed to be the longest in south asia.
The airport will be operational by March 2008.
IMRB has specialised units for Consumer research, Qualitative research and Business to Business research and research on Customer Satisfaction.
The partner companies of Kantar (Millward Brown, Research International and Henley Center) are present through IMRB International in India and the surrounding regions it caters to.
21/05/07 Business Standard

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Categories: Airports May 2007, Foreign May 2007