Wednesday, May 09, 2007

Happy snacking

New Delhi: No-frill carriers have found a way into their customers' pockets - through their stomach. They are making profits from selling food on board.
One of the first things to get struck out in a low cost carrier (LCC) model is the provision of food and beverages in the flight, which in turn reduces storage cost, cabin-crew cost and the obvious cost of the catering itself.
However, increasingly LCCs and even full-service carriers are laying emphasis on the food being offered on their flights. With world leading flight caterer, Gate Gourmet, set to enter the Indian market and recently launched regional airline MDLR Airlines flaunting its vegetarian menu, the market for in-flight caterers is set to increase.
This month, Gate Gourmet signed an MoU with Advani Hotels & Resorts India for the transfer and sale of its flight catering unit, Airport Plaza Flight Services, the only in-flight caterer at Goa?s international airport.
09/05/07 Radhieka Pandeya/Business Standard
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