Thailand launches "shopper's airline" between Bangkok-Bangalore

Bangkok: Thailand's low-cost Nok Air announced Wednesday the launch of the world's first 'Shopper's Airline' flight between Bangkok and Bangalore, India.
Starting Thursday, Nok Air will operate daily flights from Bangkok to Bangalore, using a Boeing 737-400, with a capacity of 150 seats.
It will not only be the first international route for Nok Air, an affiliate of the national carrier Thai Airways International (THAI), but also the first flight to use the 'Shopper's Airline' marketing concept, airline executives claimed.
'Shopper's Airline,' bringing those who enjoy shopping for quality to Bangkok for the exclusive discounts available only for Nok Air passengers,' said the airline's chief executive officer Patee Sarasin.
The budget airline has joined hands with Thailand's The Mall Group, which operates some of Bangkok's most popular department stores such The Emporium, Siam Paragon and The Mall Department stores, to offer Nok Air passengers from Bangalore exclusive up to 50 per cent shopping discounts.
30/05/07 Monsters and Critics.com, UK

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Categories: Foreign May 2007, New May 2007