IA trumps Jet in May as leading airline

Mumbai: State-owned carrier Indian Airlines has squeezed past rival Jet Airways to emerge as the largest airline in terms of market share in the country in May. The airline has cornered 23 per cent market share against 22.5 per cent recorded by the private Jet Airways (excluding Air Sahara).
Indian Airlines, which had been the second largest airline in terms of market share, had lost even this position to budget carrier Air Deccan in July 2006.
Later in April 2007, Indian Airlines jumped to the number two slot thanks to an aggressive marketing initiative, coupled with the crashing of Air Deccan's reservation system for a few days.
The market share of Indian Airlines in April was at 22 per cent, while that of Jet Airways was at 22.3 per cent. Air Sahara, rechristened JetLite after being acquired by Jet Airways, has maintained a market share of 6.8 per cent in May against 7.1 per cent.
The Vijay Mallya-promoted Kingfisher Airlines, which has recently picked up 26 per cent stake in Air Deccan, has improved its position to 12.2 per cent in May against 10.9 per cent in April.
14/06/07 P R Sanjai/Business Standard

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Categories: General Aviation Jun 2007, Indian Jun 2007