Internet essential to influence in Asia-Pacific travel market

According to findings of the first Microsoft Digital Advertising Solutions Online Travel Survey, the Internet is favoured by 81% of all MSN and Windows Live users in India as a source for planning and researching upcoming leisure and business travel, far outpacing traditional media such as magazines (29%) and newspapers (40%).
The survey also reveals that across Asia, 7 out of every 10 users prize the internet for its depth of information on travel products and services and agree that making travel reservations online is convenient and hassle free.
Based on responses from close to 7,000 people, the Microsoft Digital Advertising Solutions Online Travel Survey was conducted online across the MSN and Windows Live networks between November 20, 2006 and April 9, 2007. Ten Asia Pacific countries took part in the survey including Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan and Thailand.
In India, the average amount spent on the last purchase or reservation was US$1,300 for leisure trips and US$1,600 for business trips.
Over the past year, air tickets (48%) and hotel reservations (22%)) ranked as the most purchased items online for users in India. Purchases made online will continue to increase over the next 12 months with air tickets (69%) and travel packages (44%) the most popular followed by travel packages (44%) and sightseeing tours (27%).
29/06/07 Televisionpoint.com

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Categories: General Aviation Jun 2007