Mallya draws up flight path for Air Deccan

Mumbai: The Air Deccan network is a huge asset waiting to be leveraged, chairman of Kingfisher Airlines, Vijay Mallya, said Tuesday. Outlining his strategy for the two airlines at an investor summit organised by the Centre for Asia Pacific Aviation (CAPA) in Mumbai, he said Air Deccan had expanded the non-metro market over the past few years and it was time to reap the benefits.
The airline needs only a slight course correction that would amount to about Rs 500 more per ticket. He also said Kingfisher will operate on the high-density metro routes, which will be rationalised so as not to overlap with the Air Deccan connections. The focus of the low cost carrier (LCC) will be to leverage on its tier 2 and 3 city network which has a huge potential.
Stating categorically that the days of low fares and discounting are over for Air Deccan, Mr Mallya said everyone is tired of losing money.
The fares will now reflect the actual cost of business. If Air Deccan had lower backend and other costs, these would be maintained, he added.
Kingfisher and Air Deccan put together have a network of 537 flights daily to 69 destinations in India.
13/06/07 Economic Times

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Categories: Air Deccan Jun 2007, Kingfisher Jun 2007