AP tourism promo aboard Air India

Hyderabad: The name Andhra Pradesh will be displayed on the fuselage of at least some of the 62 new state-of-the-art, Boeing 777-200 aircraft being acquired by Air India.
These and other initiatives to promote AP Tourism will be possible, following a Memorandum of Understanding between AP and the airline on joint promotional activities in the new additions to Air India’s fleet soon.
A press release said each aircraft would be given a special name, after various States of India and major cities, starting with AP.
Also, provision would be provided for placing printed promo material in each seat pocket on board, showcasing tourist places and their arts, crafts, cuisine, history and heritage.
A 2.33 minute film highlighting the State will be screened on every flight. Also, five photographs showing major tourist attractions will be displayed.
18/07/07 The Hindu

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Categories: Air India Jul 2007, New Jul 2007