AVAM ties up with Air Deccan, SpiceJet for inflight shopping

New Delhi: Bidding to cash in on the civil aviation boom in India, in-flight shopping service provider AVA Merchandising (AVAM) has signed up with low-cost carriers, including Air Deccan and SpiceJet, even as it targets a four-fold jump in turnover to Rs 200 crore.
"Agreements have been signed with Go-Air, Air Deccan and SpiceJet for introducing catalogue based in-flight shopping to their passengers and soon other airlines would be roped in," AVA Merchandising Director Anil Sharma told media.
He said the company is also looking to expand its services on international flights in due course of time.
As part of its agreement with the airliners, AVAM would train cabin crew on inflight marketing and showcasing products such as consumer electronic goods and branded jewellery.
Passengers could also book products through telephone, which would be either delivered at the airport or at home, Sharma added.
29/07/07 Economic Times

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Categories: Air Deccan Jul 2007, New Jul 2007, SpiceJet Jul 2007