Mallya Pushing for 2010 F1 Race

New York: Vijay Mallya, chairman and Chief Executive Officer of Kingfisher Airlines, says he is passionate about bringing Formula One to India as soon as he can.
"Given the sheer size of India and its booming economy, it should be on the Formula One calendar.
"I am pushing all I can to make sure that if not in 2009, India can host a race in 2010," Mallya said in an interview with Formula One, in response to a question if India is ready for a Grand Prix in the country.
Asked about his plans to leverage his F1 involvement, Mallya said it is lifestyle.
"Look at the glamour around, the type of people who are involved in Formula One, the people who visit Formula One races and Formula One related events, the huge media turnout -- one could say it is the pinnacle of the fast life," he said.
"Those qualities fit perfectly with my philosophy of an airline. An Airline to me is not about cheap tickets but about enjoying flying. I want to go back to the days when travel was a luxury. I don't want to see it as a very basic transportation industry, ignoring completely the comfort of the passengers."
"That's why at Kingfisher Airlines we call all those who fly with us guests. We want them to enjoy the Kingfisher experience -- and that fits very well with the attitude of Formula One."
20/07/07 Suman Guha Mozumder, US/Rediff/Daijiworld.com

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Categories: Foreign Jul 2007, Kingfisher Jul 2007