Premium manufacturers benefit from increase in Indian air travellers

Prestige cosmetic manufacturers are predicted to begin adjusting their travel retail product ranges in an attempt to capitalise on increasing Indian consumers holidaying abroad.
According to new Euromonitor data the number of tourists travelling from India will more than double by 2011 - creating an opportunity for premium travel retail brands to increase sales in the lucrative industry sector.
The skin-whitening trend is something Dodson expects to see more of in light of the increased number of Indian consumers travelling through airports.
With prestige brands being careful to target product ranges towards key consumer groups, trends prevalent within the Indian market at present could hold a stronger presence among products aimed at the travel retail market.
With businessmen set to constitute much of the volume of Indian travellers, fragrance is predicted to sell as well with male consumers as with females - with the male grooming trend therefore expected to benefit from the increased consumer traffic.
20/07/07 Louise Prance/CosmeticsDesign-Europe.com, France

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Categories: Airports Jul 2007, Foreign Jul 2007