XA Subsidiary Produces the Jet Airways

New York: XA, Inc., a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary The Experiential Agency, Inc. was selected by Jet Airways in cooperation with The Boeing Company and GE Aviation, as the event production agency for their Gala Press Luncheon and Gala Reception marking the inauguration of their daily service from the USA to Mumbai. The Galas took place in New York City at the Waldorf Astoria on Wednesday, July 11, 2007.
As the production company, XA through its wholly owned subsidiary The Experiential Agency, Inc., designed, developed and managed all required elements of the galas to create a highly stylized and integrated program. The Gala Press Luncheon was a media event that took place in the Waldorf Astoria's Grand ballroom from 12 p.m. to 2 p.m. It was followed by the Gala Reception for travel professionals that included a cocktail reception and dinner. Also, the Chairman of Jet Airways, Naresh Goyal, unveiled the world's most revolutionary interiors and luxurious airline seats -- designed exclusively for Jet Airways. The interiors consist of First Class Bedroom Suites, the largest Business Class Seat in the sky in Jet Airways Premiere Class and an entire new era in Economy Class seating.
16/07/07 PRNewswire-FirstCall/CNNMoney.com

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Categories: Foreign Jul 2007, Jet Airways Jul 2007