AI plans ad blitz to promote non-stop flights to US

Mumbai: National carrier Air India has planned a Rs 20-crore advertising blitz over the next six months to showcase its non-stop flights from India to destinations in the United States.
Launched July-end, the campaign presently revolves around the Mumbai-New York non-stop flight, for which the company has set up billboards at Times Square in New York and in Mumbai besides advertising in leading US newspapers and travel magazines.
Air India's billboard at Times Square is the first such initiative by a public sector enterprise from India. "We have planned around Rs 20 crore ad blitz spanning over the next six months," a senior Air India official told PTI in Mumbai.
"We are now planning to put up a billboard at the John F Kennedy Airport...," he said.
Air India has also started print advertisements for the newly-launched flight and had placed a full page advertisement in the New York Times on the day of the launch. "Besides, we have also placed quarter page ads in the Wall Street Journal besides ads in travel magazines in both the US and India," the official said.
17/08/07 Press Trust Of India/Hindustan Times

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Categories: Air India Aug 2007, Foreign Aug 2007