Air-India, Jet turn heat on Delta

Mumbai: Intense competition by Indian carriers Air-India and Jet Airways in the Mumbai-New York sector has forced established US carrier Delta Air Lines woo business-class passengers by offering complimentary helicopter rides.
Air-India started its daily non-stop service to New York (JFK) on August 1, and private carrier Jet Airways began its daily Mumbai-New York (Newark) service with a stopover at Brussels from August 5. They are aggressively wooing passengers by offering introductory fares as well as brand new airplanes saddled with added comforts and the latest in-flight amenities.
Expecting a drop in passenger numbers, Delta has launched its complimentary helicopter service for BusinessElite customers. This is the same class as Air India's Business Class and Jet's Premier Class.
This service is available between heliports in downtown Manhattan or at 34th Street and John F Kennedy International Airport on a non-stop ticket between New York and Mumbai. Passengers flying from Mumbai will also get this facility. The scheme is on for travel up to December 31.
13/08/07 Lalatendu Mishra/Hindustan Times

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Categories: Air India Aug 2007, Foreign Aug 2007, Jet Airways Aug 2007