New Delhi: The airlines are all set to cash in on the campus traffic to various parts of the world such as the US, the UK, Australia, Canada, New Zealand and Europe.
This year, a large number of airlines have been seen actively participating in many of the pre-departure sessions for students being organised by educational organisations such as United States Educational Foundation in India and CampusFrance in various Indian cities. Promotional activities at such events help the airlines to reach out not just to the students themselves but also to their family members, many of whom travel with the students to help them settle down and later again during vacations and graduation ceremonies.
“This year, we have launched a range of special fares and deals for students travelling from Delhi to take up education in Europe and USA. These will be effective on departures starting August 16 till September 30,” says R Dougie Douglas, manager, northern India & Nepal, Etihad Airways.
”Jet Airways has sponsored our pre-departure events with the students at all the four locations of Delhi, Mumbai, Chennai and Kolkata,” says Vijaya Khandavilli, country coordinator for educational advising services (EAS) at USEFI.
“We have associated and partnered with service provider Study Overseas this year and were part of the pre-departure session in both Delhi and Mumbai where we assisted the students travelling to UK with their travel related queries,” says Neha Lidder Ganju, marketing manager, Virgin Atlantic Airways, India.
05/08/07 Ishani Duttagupta & Dheeraj Tiwari/Economic Times
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