Jet Airways Becoming A Formidable Rival To MAS In The U.S.

New York: Jet Airways, according to aviation experts in the U.S., could become a formidable competitor to Malaysia Airlines in the United States.
Jet Airways, the "new kid on the block", whose arrival has already created some unease among a number of airlines, including India's official carrier Air India and Dubai-based Emirates, which rely heavily on the financially-strong U.S.-based Indian community for traffic, is also eyeing the Malaysian Indian community in the U.S., many of whom would not mind stopping over in India for a day or two before taking a connecting flight to Kuala Lumpur.
Trumpeting its "excellent service, modern aircraft and comfortable seats with more legroom", Jet Airways has been spending massively on publicising its services.
Huge advertisements detailing the aircraft's comfortable interior configuration, the meals served on board and the efficient service have begun to appear in the proliferating ethnic print and broadcast media catering exclusively to Indians living in the U.S. and also persons of Indian origin (PIO), as the Indian diaspora.
20/08/07 Manik Mehta/Bernama

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Categories: Foreign Aug 2007, Jet Airways Aug 2007