Kingfisher Airlines to paint Air Deccan red

New Delhi: In the next few months Air Deccan will become synonymous with its parent Kingfisher Airlines. Its entire aircraft fleet, livery, cabin crew and the ground handling infrastructure would be in colour red (against the current light blue) to bear a close resemblance with the existing format of Kingfisher Airlines.
According to a source in the airline industry, the Air Deccan name would be retained, but its bare hand logo will be replaced by the logo of Kingfisher (bird). Additionally, the flying horse logo of the UB Group would don all Air Deccan aircraft. The brand Air Deccan would also be re-written in red against white background.
“These changes are part of our marketing research exercise which has shown that brand Air Deccan had tremendous recall in the economy class air traveller. However, except the name, all the existing infrastructure of Air Deccan would be changed to be in line with the Kingfisher Airlines format, which is perceived as a premium carrier,” sources said.
A Kingfisher Airlines spokesperson refused to comment on the issue.
15/08/07 Chanchal Pal Chauhan/Economic Times

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Categories: Air Deccan Aug 2007, Kingfisher Aug 2007