Bihar tourism set to fly high on a Boeing 747

Patna: To project Bihar’s rich cultural heritage in the international market and attract foreign tourists, the state government has decided to clinch a deal offered by Air India (AI) to brand one of its aircrafts, a Boeing 747, ‘Bihar’.
The deal will cost the state Rs 40 lakh a year, but the government feels it is worth the cost. It will soon sign a memorandum of understanding (MoU) with Air India.
Explaining the salient features of the deal, Anjani Kumar Singh, principal secretary, department of tourism, said Air India had made them an offer to inscribe ‘Bihar’, apart from its own insignia, on one of its soon-to-be-acquired aircrafts.
Besides, the interior of the aircraft will have four different posters on heritage sites in Bihar. The airline will also run a 8-10 minute film and a 15-minute commentary on Bihar and its tourist destinations.
As part of this package, a four-page glossy pamphlet on Bihar and its ancient glory will be kept in the flap of each and every seat of the aircraft.
06/09/07 Sanjay Singh/Daily News & Analysis

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Categories: Air India - International Sep 2007, NACL Sep 2007